I have received many questions in regards to the name of our company. What does it mean? how did you think it up? I personally think that this is the most difficult process of starting a business – naming/branding. It depends on so many factors and sometimes your personal needs have to step aside to business ones. My process wasn’t a long drawn out one, since I had ideas swirling in my mind…
The symbol or crest that is used in my logo is a Japanese Mon. The one above is specifically my grandfather’s family Kamon or Monodokoro called the Katabami. In true Japanese style it is simple and clean, perfect for two color process. It also holds personal meaning to me. I have been thinking of my grandfather a lot since his recent death this past fall and I know he would be proud that I was using the family Kamon in our business.
The word DoxZen I came across several years ago and put on my license plate. It is a real name believe it or not!But for me it has two meanings…
Dox is short for Doxie, which is short for Dachshund.
Zen – our pets are zen. They are always present, in the now. I adore their ability to forgive and the amount of trust they show us. They are a representation of love, charity, joy, delight, and simplicity. Even if they have been abused, starved, or beaten, when you come to them with compassion and a soft voice, you can see their tails wag a little. Zen also ties in with my family Kamon!
So why didn’t I use my name? This was actually my second and most logical choice. But there have been issues with ‘Wessells’ name for me – I have had the pleasure of having it for nine years. It has been nine years of mis-spelling and to complex to pronounce correctly. Pronounced somewhat like: Whe – sells and spelled with two ‘e’, two ‘l’ and three ‘s’… yes, three. I had to make a business decision here, not a personal one.
What was your process and why? If you don’t have a business give it some thought as to what you would do – you never know when that opportunity for you to start something new for yourself might come up!
Dog kisses – PW
Thank you -
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